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iPad versus e-ink

Real e-readers have e-ink on their side because I will never read a book that is blasting light at my face.

Unfortunately, latency is still a crippling problem with e-ink, and full color would be nice to have, but once these issues are resolved I’ll be a happy reader of e-books.

That said, let’s see an LCD device that has e-ink on the backside!*

* Yes, the idea is that obvious, USPTO.  Strap a Kindle to your iPad and don’t grant the patent. ;)


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iPad is neat, unremarkable

iPad

To me, iPad is unremarkable.  Since I have a smartphone and a laptop, it’s as useful to me as Microsoft Surface.  The plain merger of the two devices isn’t appealing, but I’ll concede and rebut the usual Apple points:

The display probably makes up for the lack of camera(s).

The UI probably makes up for the lack of 3rd party background apps.

The cool probably makes up for fragility.

Put this kind of capacitive touch on a real laptop at a competitive price and I’m sold.


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Why I Disfavor the Stock Exchange

The stock exchange is an erratic troll’s race.  IPOs are exciting, but then it’s a sudden loss of logic for 99% of companies who must at least pretend to succomb to the majority of faceless individual or large entity shareholders. Very few companies retain a serious degree of control while speculation and irrationality fuel decisions made in an attempt to be perceived as valuable.

If you enjoy your control: stay lean, stay focused, stay private.


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SEO crash course

A couple of friends asked me about SEO for their new fitness website.  My brief response:

Books have been written on the subject, an industry exists, but my quick short summary…

Think keywords with just about everything that goes up on every web page.  What top 5 keywords do you want for your site?  Pick ~5 in your niche based on what people are actually searching for the most, or what they might be searching for in the future — plug search terms into Google Insights for Search.  Focus on those keywords, find a way to use them often, and naturally.

Put the important words (in text) as early as possible on your pages, but again, fit it all in naturally.  Use synonyms and variations of key-words & -phrases on your pages.

Beyond content, there are some technical web page source aspects that are important to search engines:

  • Title of the web page - what you see in the titlebar at the top of your browser
  • URL of the web page - use “friendly URLs” if possible
  • Inbound links to your web pages - partner.  Get a post published or re-published by one of the bigger dogs in your industry.  Ideally if you’re selling organic juice, the link should look like organic juice, and would be surrounded by other contextually relevant words like ‘San Diego’ and ‘pulp-free’.  Random regular links from your buddy’s blog with no context are usually a waste of time; 1 authoritative site properly linking to you is better than 50 or so nobodies
  • META description - use those keywords, but keep in mind that people searching will most likely read this description in their search results
    • Nice & user-friendly, but could definitely add more relevant keywords: “Welcome to Hone Fitness and Health!”
    • Juicy: “San Diego fitness, bodybuilding, and health store, serving North County and East County.  Buy the best organic juice, smoothies, and muscle tees.”

SEO methods will change over time, and there are many other little things you can do to improve SEO and traffic right now, but I think this is a good primer for those who are both curious and resourceful.  Needless to say, it’s imperative to have good content.


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Early cancer detection

Wired: Why early detection is the best way to beat cancer

It’s been on my to-do since January to follow the Canary Foundation (see article), which focuses on early cancer detection.  I’ve seen it noted fairly often that early detection offers the absolute best chances of beating it, but there is still no cheap, easy and safe access to detection technology for everyone.

I really like what the Canary Foundation is doing, and I’m optimistic that coupled with genetic testing from 23andMe and Navigenics (which are still, arguably, too expensive) we’ll be better focused on early detection, and soon.


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